SEO Keyword Targeting – Choosing the right keywords
OK. So let’s get back to the process of choosing your keywords. How do you choose the right keywords for your website?
First you need to consider what your business type is, what your company is about, your products and services.
Having done that, start listing keywords that are relevant to your business. At this stage of the keyword selection, you want it to be as broad as possible. So don’t limit the number of keywords.
List everything that makes sense and that you can think of. After all, you know your business best.
Next, you want to use keyword research tools to expand your keyword list. Use the suggestion provided by these tools and to check keyword search volumes for all these keywords you have listed so far.
When checking keyword search volumes, you want to check for the exact match. Don’t worry. I will detail more about this in another article covering the tools for keyword research. But the exact match means that you want to check the search volume for that exact expression.
Nothing in front of it or at the end because you want to make sure that the lowest possible search volume is still high enough to bring you relevant traffic.
To give you an example, let’s say that you want to find the search volume for the phrase “office cleaning services in Kenya”. The exact match type means that you want to find a search volume for this exact expression with the words in the exact order mentioned, nothing else.
There are other types of matches too. The phrase match for example which gives you the search volume for the exact structure of your expression with the words“office cleaning services ” in this exact order. But searches can also contain any words in front or at the end of the expression.
The other match type is broad match where words can appear in any order and sometimes only some words appear in searches. As you’ve probably guessed, this is the least relevant type of match when doing keyword research.