Competition Analysis – Check the competition for the phrases you listed.
Do a search on Google and see what the number of search results is. But checking the competition means also checking the type of websites.
For example, if you have a new website and you want to rank high for “office cleaning services ” and on the first result page you find only well-established websites like Wikipedia or Cleaning sites with Page Ranks of five or six or even higher.
By the way I should mention that Page Rank is the trust awarded to a website by Google based on the number, the type and quality of backlinks pointing towards that website.
So if you want to rank high for your expression and you find on the first page only sites like Wikipedia or cleaning sites with Page Ranks of five, six or higher, then your chances to rank on the first page are slim.
You may want to find the expressions that have a lower competition volume and this applies above all to new websites.
So, focus on keywords that have low to medium competition levels and try to avoid educational domains, government websites or well-established websites, especially if they target specifically the keywords you want to focus on.
Tip: Add localised citations to the keywords i.e “office cleaning services in Nairobi”
Next, based on all the information you have so far, select one to three keywords that best describe your business that you want to be found for. These are your main keywords that you will use consistently throughout your website especially on the company pages to describe your business, services and products.
When writing your content, consider also using synonyms, variations of your keywords or complimentary terms to those you selected.
The next stage for SEO is semantic search and this is using that concept for your content development strategy. Don’t worry. We will talk more about semantic search in a dedicated article. Just to clarify it briefly, it’s about improving search accuracy by matching user intent with results.
Do the same for each of your main category (Topic) pages. Choose one or two keywords to describe the category of products or services. You will want to use these keywords consistently on your main category pages and on the subpages associated to it. For example, the product or services pages within that category.
Create a keyword structure for your whole website. You will be able to use this structure for your content development in the future as well and for any other integrated marketing activities on social networks, page search and so on.